This year's AC² Innovation Prize winner is certain: We congratulate WWM GmbH & Co. KG!
WWM GmbH & Co. KG was founded in 1977 by Friedhelm Gülz with the business purpose of trade fair construction. In 2005, Christian Coppeneur-Gülz became the new CEO and formulated with the Vision 2020, the leading role in the digitalization of the live communications industry. More than 6,000 users currently use the comprehensive online platform ExpoCloud® to plan, execute and measure trade fair booths and events in a completely digital manner. In the ordering process, based on an online advertisement, the necessary trade fair systems are available free of charge. Using the Event Metrics technology, the managers can analyze the visitor flows at the fair in real time - as in a website analysis - and directly address potential customers via Google and Facebook ads.